Shop.co was an innovative startup with aims to change the way we shop online. The heart of Shop.co was the Universal Cart - one online cart for every product from every site. I had the honor of being the sole designer for the company for nearly two years until its successful sale to European online payments giant, Klarna.
BRAND DESIGN
I was brought on at Shop.co as the design lead of the core team to overhaul the brand and product from the ground up and get it to market.
UX DESIGN
Nothing I did at Shop.co was as vital as the product and UX design work I did to help bring the Universal Cart to market. This involved creating a complete online checkout interface capable of displaying every potential type of content and product from tens of thousands of online retailers in one easy to use screen. The Universal Cart designs consisted of a web app, an iPhone mobile app, and a Chrome / Firefox / Safari browser extension.
WEB DESIGN
As the sole designer at the company I was also fully invested in marketing design and strategy. This included the development of several websites and many landing pages as our product and reach evolved.
PRINT DESIGN
I produced several direct mail pieces and standard company collateral. I also produced a brand guide recognized as an "example of a perfect style guide" by German technology news site t3n.
VIDEO AND MOTION DESIGN
I also produced several motion graphics pieces for marketing campaigns and educational clips for different user journeys.
