RW Lynch is a marketing firm specializing in delivering new business to personal injury attorneys nationwide. They've been in business for over 30 years, and I led all design at the firm for nearly 8 years.
BRAND DESIGN
After 26 years with the existing branding, I was tasked with creating a full re-brand of the company. It was a process that lasted several years in multiple stages with consideration to paying proper respect to the legacy of the original brand while enabling a new, modern, aesthetic.
WEB DESIGN
During my time with the company I designed, front-end developed, and released many web-based projects: four complete corporate homepage designs, dozens of landing pages, banner ads, email templates, and more.
UX DESIGN
Among the many UX design challenges I took on, the most notable would be the two unique CRM systems I designed. One was an intranet dashboard for the sales department to manage leads, contracts, and sales. The other was a web app CRM system marketed as an exclusive product to our customers to organize and engage their growing lead database.
PRINT DESIGN
Working with the legal industry meant a significant amount of good old print design. I produced everything from nationally circulated magazine ads to brochures, direct mail campaigns, banners, and even wall graphics.
VIDEO AND MOTION DESIGN
I also had the opportunity to utilize my video editing and motion graphics production skills, producing nearly two dozen testimonial videos, promotional highlight videos and animated educational videos for our clients.
