Injury HelpLine is the nationwide consumer facing lead generation brand for RW Lynch. In its 30 year history, The Injury HelpLine has generated millions of leads for personal injury law firms. I also managed all design for this brand for nearly 8 years.
BRAND DESIGN
During my time working with this brand I initiated a full overhaul of the brand to boost lead generation with a more modern and appealing aesthetic. I developed the new look with respect to the heritage of the brand.
WEB DESIGN
As a lead generation brand there was a regular need for engaging landing page design. Over the years I produced dozens of different optimized designs catering to various case types and geographic locations.
VIDEO AND MOTION DESIGN
I was given an exciting opportunity while leading this brands design to update the nationwide television ad campaign. They opted for the refreshing and cost effective choice to have me develop the ads as motion graphics in-house - a first in the industry.
